Design

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Design Service

There are two main standpoints from which most people determine whether a web site design is "good" or "bad." There's a strict usability standpoint, which focuses on functionality, the effective presentation of information, and efficiency. Then there's the purely aesthetic perspective, which is all about presentation, animations and graphics. In order to reach people and retain their interest, it's essential to maximize both. The most important thing to keep in mind is that design is about communication. My aim is to create a web site which works and presents information well. The elements and functionality of the finished web site design should work as a single cohesive unit so that users are pleased by the design but drawn to the content The design should not be a hindrance to the user experience: it should act as a conduit between the user and the information. All website are designed to achieve valid XHTML and CSS techniques.

Basic questions to start a design include:

  • What does the business do?
  • Does the company have an existing logo or brand?
  • What is your goal in developing a web site?
  • What information do you wish to provide online?
  • Who comprises your target audience? Do its members share any common demographics, like age, sex, or a physical location?
  • Who are your competitors and do they have web sites?

From the initial analysis we then decide the type of website is best suited to the business. Businesses such as Caravan Parks and Motels are usually satisfied with a simple but visual website that displays attractive views as well as tariff schedules and email booking and enquiry forms. Commercial businesses may need Content Management Systems or e-commerce solutions. These are slightly less flexible in presentation but much more substantial in process. Prices will be negotiated depending on the work load but as an indicator they start from $500 for a basic website and for a substantial commercial site the cost will start from around $2000.

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